About the client

Meltwater helps companies make better, more informed decisions by leveraging external insights. However, the company faced challenges in assessing the performance of its departments and understanding the root causes of emerging issues.
Darwin conducted an in-depth analysis of data tracking and advertising channel performance. Using Google Analytics 360, we identified weak points in the company’s marketing strategy and isolated the audience segment that the company needed to target for better results.
As a result, over the following calendar year, the company increased its average order value by 17%, shortened the sales cycle by 1.4 times, improved the lead-to-customer conversion rate, and boosted revenue by 300%.