Content Marketing
AI Automation
GEO

How Tech.co 8X’d Content Production and Saved $15K/Month with AI

About the client

Tech.co, a leading media and events platform for startups and tech enthusiasts, faced growing pressure to scale production, cut manual processes, and adapt to the AI-powered future of search. Their team was overloaded, workflows were inefficient, and the lack of a generative AI strategy was holding them back.

Partnering with Darwin, Tech.co launched a full AI transformation—introducing SEO + GEO-powered content creation, automated publication and distribution, performance tracking, and an AI sales assistant. The results? A dramatic productivity boost, thousands of dollars in monthly savings, and a surge in traffic from LLM platforms like ChatGPT and Perplexity.

Introduction

Mission
Tech.co is a trusted online destination for technology insights, business tools, and product comparisons—serving audiences from early-stage startups to large enterprises.
Problem Overview
Despite its strong brand presence, the company was struggling to keep up with evolving content demands in a world rapidly shifting toward AI.

The Problem

Tech.co faced four key challenges that limited growth and performance:

Key issues

Overloaded Content Team

Manual SEO and content creation tasks stretched the team thin, slowing down production and limiting strategic growth.

Outdated SEO Workflows

Keyword research was done manually, with limited impact on organic traffic. There was no system for scaling or optimizing for AI interfaces.

Inefficient Planning & Execution

Planning, writing, editing, publishing, and tracking content was a time-consuming process—leaving little bandwidth for innovation.

No LLM-Optimization Strategy

The team lacked a roadmap for Generative Engine Optimization (GEO), missing out on traffic and visibility from platforms like ChatGPT and Perplexity.

The Solution

Darwin launched a tailored, AI-powered content operations system:
1

AI-Driven Content Strategy

We rebuilt their content workflow with Semrush-powered keyword research, as well as AI-powered competitor analysis and theme clustering. Through smart integrations, we automated the editorial calendar to streamline execution from ideation to publishing.
2

AI-Powered Content Creation

Articles, case studies, and social posts were created faster using generative tools. SEO and GEO were embedded into every asset to boost search rankings and LLM discoverability. Visuals and videos were AI-generated and fact-checked for accuracy.
3

Cross-Platform Social & Video Distribution

Darwin automated content repurposing and posting across LinkedIn, X (Twitter), Facebook, and Instagram—customizing formats for each platform to maximize reach and engagement.
4

AI-Optimized Performance Tracking

We implemented real-time analytics to monitor traffic, engagement, and conversions—automatically adjusting the content strategy based on performance insights.
5

LLM Optimization (GEO)

We trained the internal team on how to optimize content for generative engines and built a workflow that increased Tech.co’s presence in LLM responses across ChatGPT, Claude, and others.
6

AI Assistant for Sales

An AI assistant was integrated into the sales workflow to score leads, personalize responses, and auto-generate email pitches tailored to funnel stages.

Key Outcomes

8X Productivity Boost with Half the Effort
By slashing manual work by 50% and amplifying content performance 4X, Tech.co unlocked an 8X increase in overall output—powered by Darwin’s AI Copilot.
$15,000+ Saved Monthly
Keyword research, SEO tasks, and SMM processes were automated—freeing up over 20 hours per month and cutting costs significantly.
+50% Engagement Rate
Audience engagement across platforms jumped by 50% thanks to smarter, platform-native distribution and AI personalization.
+366% Traffic from ChatGPT & LLMs
GEO-optimized content led to a massive traffic surge from LLM interfaces—growing their share of AI-driven visibility by over 300%.
Faster Sales Response Time
Sales queries were handled in under 15 minutes, with the AI assistant auto-generating pitch-perfect replies and lead follow-ups.

Before-and-After Comparison

Metric

Operational Efficiency 
Content Output & Cost Efficiency
LLM-Driven Organic Traffic Share
Content ROI & Team Productivity

Before

High workload, manual reporting
Limited volume, hight production costs
3% of total organic traffic
Stalled growth, overwhelmed team

After

80% less time spent, 20+ hours saved per month
75% faster production, 4X more content at the same cost
+366% increase in traffic from LLMs (e.g., ChatGPT, Perplexity) in 3 months
8X productivity increase, 4X more results with 50% less effort

Client Feedback

By partnering with Darwin, Tech.co transformed from a team bogged down by manual processes to a future-ready organization operating at scale. With GEO at its core, this AI-powered strategy unlocked visibility, reach, and efficiency—laying the foundation for long-term growth in the age of AI.

Ready to Transform Your Content and SEO Strategy?

Book a free AI Audit and discover how Darwin can help you scale content, cut costs, and win in generative search.
Let’s Talk
ServicesWorkBlogContacts
hello@darwinapps.com+1 888 411 4311 Let's talk
© 2012-2025 DarwinApps
Privacy link