--- title: "Unrivaled Site Optimization to Guarantee the Best User Experience" url: https://www.darwinapps.com/work/meltwater/ type: case-study --- ![Meltwater Hero Image](https://cdn.sanity.io/images/qd0fa73p/production/6d9ab401ff86daa8ae0962c587d318e00023ab84-2280x988.jpg?w=1140&q=85&auto=format) ![Meltwater Logo](https://cdn.sanity.io/images/qd0fa73p/production/3c433812050434e34159839855c47ca72622c188-193x23.svg) # Unrivaled Site Optimization to Guarantee the Best User Experience ## Key outcomes: 01 Cost savings: 25%+ compared to agencies & 50%+ to full-time hiring 02 Enhanced user experience for audiences from 50+ countries 03 Launched 6 new international websites 04 Managed updates & patches across 23 global sites 05 Streamlined a marketing powerhouse all under one roof 06 Custom WordPress CMS with a secured publishing environment ## Meltwater’s Digital Labyrinth In the digital age, where every click and scroll can translate to customer engagement and brand loyalty, Meltwater, a pioneer in media intelligence, found itself at a crossroads. Established in 2001, Meltwater had blossomed into a global media giant, empowering more than 25,000 companies with data-driven insights to navigate the vast sea of online conversation, manage their brands strategically, and stay ahead of the competition. Yet, with its expansive reach across six continents and the need for a tailored web experience for each region, Meltwater faced the challenge of unifying its digital ecosystem while ensuring top-notch security and user experience. This was the reality for Meltwater, managing a decentralized web presence with over 50 offices worldwide, each requiring distinct, language-appropriate websites. To top it all off, managing these sites, coupled with the necessity of integrating diverse marketing automation tools, was not just time-consuming — but fraught with security vulnerabilities. ## The Quest for a Unified and Secure Digital Ecosystem ![Diagrams](https://cdn.sanity.io/images/qd0fa73p/production/cfcc3323b90cc9dfe78519655f539cf5f97ffc29-62x62.svg) A fully secure and centralized publishing environment that retained WordPress to manage their extensive online presence efficiently. ![Diagrams](https://cdn.sanity.io/images/qd0fa73p/production/57187587f63426c46c6e8a2c75fc0fc1b447ac51-62x62.svg) A complex system of identifiers and redirects based on a user’s Geo IP to automatically route site visitors to the appropriate language and regional website. ![Circle with check](https://cdn.sanity.io/images/qd0fa73p/production/e38bef1d6fc6c6bf741f04a888a0f4942096610c-62x62.svg) Integrated marketing automation tools to streamline marketing operations and enhance user engagement across all platforms. ![Screen with Meltwater website](https://cdn.sanity.io/images/qd0fa73p/production/b8f8735d417dd60d999ce2ae71a9d88a40c32af3-2880x1622.jpg?w=1440&q=85&auto=format) ## Breathe new life into your project. The Darwin team has you covered! ![Screens with Meltwater websites](https://cdn.sanity.io/images/qd0fa73p/production/7cee309f48cec26ffb40b63da66b97797788b327-2280x1131.png?w=1140&q=85&auto=format) ## Darwin's Strategy to Empower Meltwater Navigating the intricacies of a global web presence requires innovative and strategic solutions, built custom by nature. In Meltwater’s case, their expansive online footprint spans over 50 countries — each with its own language and cultural nuances. We built up a cohesive, secure, and highly optimized digital ecosystem to solve challenges across several key business areas. ## Our solutions focused on five key areas: 01 A Complex Redirect System To navigate users to the correct country or regional website, with an enhanced user experience that provides localized content. 02 Marketing Automation Tool Integrations To streamline seamless operations across a global network of sites. 03 Custom CMS on WordPress with Enhanced Security To offer protection against rare hacks and grant content administrators full control over production server updates. 04 Technical Improvements for Site Performance To improve site loading times and user interaction metrics such as First Meaningful Paint and Time to Interactive​​. 05 Global Web Support and Maintenance Across 23 global sites included major edits, updates, patches, and troubleshooting, ensuring 100% uptime​​. ## The Darwin Impact on Meltwater’s Digital Ecosystem In a world where digital presence is paramount, Meltwater embarked on a transformative journey with Darwin to redefine its global web strategy. This collaboration turned challenges into success, taking Meltwater’s user experience, security, and operational efficiency to the next level. ## Meltwater’s wins with Darwin 01 Cost Savings with Unmatched Flexibility With Darwin, Meltwater **cut costs by over 25%** compared to traditional agencies **and more than 50%** versus full-time hires while having the Darwin team as an extension of their own. 02 Global Website Suite Optimization With **a sophisticated redirection system** and by smartly routing users based on geolocation, Darwin streamlined access to localized content and significantly uplifted the overall user experience. 03 Seamless Marketing Automation Integration The integration of cutting-edge marketing tools like Marketo and Percuto led Meltwater to a more cohesive and effective digital strategy — and thus, **enhanced digital campaigns and user interactions.** 04 Secure Custom CMS on WordPress Darwin provided Meltwater’s content administrators unprecedented control, combining **robust security with the agility to adapt content dynamically.** 05 Enhancements in Performance and Efficiency Website enhancements **accelerated response times** and also **boosted SEO rankings and user engagement,** marking a significant leap in digital efficacy. ## More than a mere vendor or partner — Darwin is part of your team! ### [Back to Prev case](https://www.darwinapps.com/work/reuters/) ### [Next to Next case](https://www.darwinapps.com/work/cleo-security-case/) ## Explore your next project with us [hello@darwinapps.com](mailto:hello@darwinapps.com) [703-574-0035](tel:703-574-0035)