Tech.co 8X’d Content
Production and
Saved $15K/Month
About the client
Tech.co, a leading media and events platform for startups and tech enthusiasts, faced growing pressure to scale production, cut manual processes, and adapt to the AI-powered future of search.
Their team was overloaded, workflows were inefficient, and the lack of a generative AI strategy was holding them back.
Partnering with Darwin, Tech.co launched a full AI transformation—introducing SEO + GEO-powered content creation, automated publication and distribution, performance tracking, and an AI sales assistant. The results? A dramatic productivity boost, thousands of dollars in monthly savings, and a surge in traffic from LLM platforms like ChatGPT and Perplexity.
Introduction
Mission
Tech.co is a trusted online destination for technology insights, business tools, and product comparisons—serving audiences from early-stage startups to large enterprises.
Problem Overview
Despite its strong brand presence, the company was struggling to keep up with evolving content demands in a world rapidly shifting toward AI.
The Problem
Tech.co faced four key challenges that limited growth and performance:
01
Overloaded Content Team
Manual SEO and content creation tasks stretched the team thin, slowing down production and limiting strategic growth.
02
Outdated SEO Workflows
Keyword research was done manually, with limited impact on organic traffic. There was no system for scaling or optimizing for AI interfaces.
03
Inefficient Planning & Execution
Planning, writing, editing, publishing, and tracking content was a time-consuming process—leaving little bandwidth for innovation.
04
No LLM-Optimization Strategy
The team lacked a roadmap for Generative Engine Optimization (GEO), missing out on traffic and visibility from platforms like ChatGPT and Perplexity.
The Solution
Darwin launched a tailored, AI-powered content operations system:
AI-Driven Content Strategy
We rebuilt their content workflow with Semrush-powered keyword research, as well as AI-powered competitor analysis and theme clustering. Through smart integrations, we automated the editorial calendar to streamline execution from ideation to publishing.
Optimized performance
AI-Powered Content Creation
Cross-Platform Social & Video Distribution
Darwin automated content repurposing and posting across LinkedIn, X (Twitter), Facebook, and Instagram—customizing formats for each platform to maximize reach and engagement.
AI-Optimized Performance Tracking
We implemented real-time analytics to monitor traffic, engagement, and conversions—automatically adjusting the content strategy based on performance insights.
LLM Optimization (GEO)
We trained the internal team on how to optimize content for generative engines and built a workflow that increased Tech.co’s presence in LLM responses across ChatGPT, Claude, and others.
AI Assistant for Sales
An AI assistant was integrated into the sales workflow to score leads, personalize responses, and auto-generate email pitches tailored to funnel stages.
Key Outcomes
01
8X Productivity Boost with Half the Effort
By slashing manual work by 50% and amplifying content performance 4X, Tech.co unlocked an 8X increase in overall output—powered by Darwin’s AI Copilot.
02
$15,000+ Saved Monthly
Keyword research, SEO tasks, and SMM processes were automated—freeing up over 20 hours per month and cutting costs significantly.
03
+50% Engagement Rate
Audience engagement across platforms jumped by 50% thanks to smarter, platform-native distribution and AI personalization.
04
+366% Traffic from ChatGPT & LLMs
GEO-optimized content led to a massive traffic surge from LLM interfaces—growing their share of AI-driven visibility by over 300%.
05
Faster Sales Response Time
Sales queries were handled in under 15 minutes, with the AI assistant auto-generating pitch-perfect replies and lead follow-ups.
Before-and-After
Comparison
Metric
- Operational Efficiency
- Content Output & Cost Efficiency
- LLM-Driven Organic Traffic Share
- Content ROI & Team Productivity
Before
- High workload, manual reporting
- Limited volume, hight production costs
- 3% of total organic traffic
- Stalled growth, overwhelmed team
After
- 80% less time spent, 20+ hours saved per month
- 75% faster production, 4X more content at the same cost
- +366% increase in traffic from LLMs (e.g., ChatGPT, Perplexity) in 3 months
- 8X productivity increase, 4X more results with 50% less effort
“Darwin handled everything - from tool integration to team communication. We could hand over challenges and know they’d come back with a working solution, no micromanagement required."
Director of Marketing,
Tech Co
By partnering with Darwin, Tech.co transformed from a team bogged down by manual processes to a future-ready organization operating at scale. With GEO at its core, this AI-powered strategy unlocked visibility, reach, and efficiency—laying the foundation for long-term growth in the age of AI.
Ready to Transform Your Content and SEO Strategy?
Book a free AI Audit and discover how Darwin can help you scale content, cut costs, and win in generative search.