Data & Analytics
Make campaign, pipeline,
and revenue reporting
line up
We connect GA4, CRM, warehouse, and reporting data so marketing, sales, and finance work from the same view of performance.
What we work on
The parts of reporting that need to line up
When the data, definitions, or ownership do not line up, the report stops being reliable.
Tracking and conversion data
Check what fires on the website and what reaches analytics.
CRM and pipeline data
Map how leads, stages, and opportunities are defined and connected.
Reporting logic
Agree on the definitions behind pipeline, revenue, and attribution.
Reporting workflows and ownership
Reduce manual reporting work and make ownership clear when the setup changes.
How it works
Start with the report itself
- 01
Start with the report
We begin with the report, the decisions it supports, and the data sources that feed it.
- 02
Agree on the logic
We map the data flow, set definitions, and identify the changes needed.
- 03
Put it in place
We make the fixes, document the logic, and make ownership clear after launch.
What you get
- A map of the data flow and the gaps that affect reporting
- Shared definitions for leads, pipeline, revenue, and attribution
- The tracking, CRM, and reporting changes needed to fix the issue
- Clear ownership and documentation for the team that maintains it
Measurement Trust Audit
Start with your public tracking
Public tracking is often where reporting trust breaks first.
Free first pass
See what fires and what conflicts
The free Measurement Trust Audit reviews up to 5 public pages in real browser sessions from the US and EU. It maps the tracking stack, checks consent and conversion behavior, and scores 6 measurement dimensions.
It can show where public signals duplicate, disappear, or lose campaign context before they reach private systems. It cannot inspect private GA4, CRM, or revenue reporting without access.
Start with a free Measurement Trust Audit →Why Darwin
See what changed after the reporting was fixed
Darwin has delivered 200+ digital projects and holds a 4.9/5 Clutch rating.
Cleo reporting foundation
GA4, Salesforce, and BigQuery in one reporting setup
Darwin connected GA4, Salesforce, and BigQuery, defined the reporting logic, and automated Cleo’s monthly reporting.
Audi of America
Planning and reporting infrastructure for sales
Darwin clarified comparison logic and built centralized planning and reporting infrastructure for sales, dealer, and vehicle pipeline teams.
Before you book
A few common questions
Can you connect our marketing data to pipeline and revenue?
Yes. We connect the tracking, CRM, and reporting systems that show how campaign activity moves through to pipeline and revenue. We also agree on the definitions each team uses to read that data.
Do you fix the setup or just build dashboards?
We fix the setup as well as the dashboard, including tracking, CRM and data connections, reporting definitions, and ownership rules.
How much does marketing analytics consulting cost?
Cost depends on the reporting problem, systems involved, and amount of implementation work needed. After the first call, we outline the approach, timing, and cost before work begins.
Data & Analytics
Bring us the report that doesn’t line up
We’ll trace the tracking, CRM data, and reporting logic that shape it.