Wizehire Achieves
26% Lead Cost Reduction
and 3x Faster Response Time
About the client
Wizehire is a SaaS company in the HR tech space that offers an online platform designed to streamline the hiring process for small and mid-sized businesses.The marketing team was investing heavily in paid ads, yet lead volume was dropping—and the sales process lacked structure.
Darwin conducted a full audit of Wizehire’s ad campaigns and sales funnel, uncovering performance bottlenecks and outdated messaging. We then introduced a data-driven digital ad strategy, optimized the funnel, and integrated AI tools to accelerate lead response time.
As a result, Wizehire reduced cost-per-lead (CPL) by 26% and shortened first response time from 2–4 hours to just 15 minutes.
Introduction
Mission
Based in Houston, TX, Wizehire is a company that helps small and mid-sized businesses simplify the hiring process through its online recruiting platform.
Problem Overview
As competition intensified and the market for recruiting solutions became increasingly saturated, the company faced a rising cost of customer acquisition. The situation was further complicated by unconverted inbound traffic — driven by inefficient lead handling and a sales funnel that had become outdated and no longer aligned with market expectations.
Key issues
High Lead Acquisition Cost
The team was pouring large budgets into paid channels like Google Ads and aggregator platforms, but lead volume was decreasing month-over-month.
Unstructured Sales Process
Without a clearly defined customer journey or automation, many leads were slipping through the cracks if they didn’t convert quickly.
Outdated Offer Positioning
Wizehire’s advertising creative and value proposition hadn’t kept pace with the market. While competitors embraced AI-driven messaging, Wizehire’s campaigns began to fall behind.
The Solution
Darwin’s audit revealed several high-impact areas for improvement.
Cleaned & enriched tracking data
We used analytics tools to clean noisy data and increase the number of tracked conversion-relevant events from 4 to 9—giving Wizehire more visibility into what actually drives conversions.
Identified high-performing channels
Channel analysis showed that most of the budget was going to high-cost, low-ROI platforms like Google Ads. Meanwhile, promising lower-cost channels (like content and organic search) were underutilized. We proposed a budget reallocation strategy to strengthen these overlooked channels and cut waste.
Funnel optimization
We redesigned the sales funnel and implemented automated reminders for sales reps. This kept more leads warm and moving through the funnel, reducing drop-offs.
AI integration
Darwin integrated AI tools to automate lead qualification and drastically reduce response times. This improved both customer experience and internal sales efficiency—bringing response times down to under 15 minutes.
Within just four months, Wizehire saw measurable improvements.
Key Outcomes
Lower Cost Per Lead
Thanks to smarter channel allocation and cutting low-ROI ad spend, CPL dropped by 26%.
Faster Lead Response
AI-powered automation accelerated lead response times from 2–4 hours to just 15 minutes - minimizing lost opportunities.
Stronger Marketing Strategy
By updating the offer and reworking the customer journey, Wizehire revived marketing performance and stayed competitive in an increasingly AI-driven landscape.
Before-and-After
Comparison
Metric
- CPL
- Lost leads
- Lead Response Time
- СJM
Before
- High
- Significant amount
- 2-4 hours
- Undefined
After
- -26%
- +60 % leads funnel volume
- 15 minutes
- Clear framework
Client Feedback
Darwin quickly understood our context, proposed practical solutions, and helped us achieve measurable results. Their team brought clarity and speed when we needed it most.
*This endorsement reflects the exceptional quality of the solution and the value it delivered to Wizehire’s operations.
Tony Mataya,
VP of Growth, Wizehire
By updating its messaging, reworking the sales funnel, and integrating AI-powered tools, Wizehire reduced acquisition costs and streamlined lead handling. Darwin’s work laid the foundation for scalable growth in a fast-evolving market.
Struggling with rising lead costs or slowing sales cycles?
Let Darwin help you uncover the bottlenecks and bring your funnel back to life.