Zeplin Inc. Achieved
Pixel-Perfect Design
Improving Speed
About the client
Facing challenges in maintaining a high-caliber marketing website and blog, Zeplin Inc. sought a solution to seamlessly integrate third-party tools, enhance speed, and secure a flawless user experience.
Darwin implemented a Sanity CMS-powered website with advanced development techniques, empowering Zeplin's marketing team to self-manage content while improving site performance and usability.
The result? A visually stunning, efficient website that exceeded expectations, enabling Zeplin to maximize its marketing potential.
Introduction
Mission
Zeplin inc. is a leading collaboration hub for product teams, bridging the gap between designers and developers. With clients ranging across industries, Zeplin empowers teams to turn their creative visions into reality with precision and ease. Known for its commitment to design excellence, Zeplin required a marketing website that reflected its high standards while accommodating its evolving business needs.
Problem Overview
An outdated marketing website was holding Zeplin back. It was difficult to manage, lacked seamless integration with third-party marketing tools, and fell short of delivering the polished, professional output Zeplin demanded. The growing complexity of their digital landscape required a reliable partner to build a cutting-edge marketing website and blog that could represent their brand at its best.
The problem
These challenges combined hindered Zeplin’s ability to showcase its technology and engage its audience effectively.
Key issues
Inefficient support portal design
Supporting companies in building innovative software solutions and platforms that drive digital transformation. From automation to cloud services, we partner with leaders in this ever-evolving field.
Integration issues
Bennie struggled to integrate the portal with existing platforms without disrupting their well-established brand experience—a critical factor for maintaining consistency across touchpoints.
Lack of brand alignment
The outdated platform didn’t reflect Bennie’s vibrant and trustworthy brand. A mismatch between branding and customer tools diminished the company’s ability to foster trust and loyalty.
Declining customer trust and engagement
A subpar interface contributed to customer dissatisfaction, reducing engagement and making it harder for Bennie to strengthen relationships with their user base.
Limited flexibility in Salesforce
Requiring custom work and CSS overrides to meet Bennie’s specific needs, Salesforce’s standard functionalities constrained the platform’s adaptability and added complexity during implementation.
The solution
Darwin stepped in to transform Zeplin's digital presence. With a focus on design excellence, speed, and ease of use, Darwin introduced the following solutions:
Prioritized Speed Optimization
From the outset, Darwin prioritized speed as a core element of the website redesign. Using code-splitting and Tailwind CSS, Darwin ensured maximum efficiency, delivering lightning-fast page loads across all devices.
Sanity CMS Implementation
To grant Zeplin’s marketing team full control over their content, Darwin implemented Sanity CMS. This allowed Zeplin to self-manage the website and blog with minimal reliance on developers, offering the flexibility and agility needed for on-the-fly updates.
Seamless Integration of Marketing Tools
Darwin seamlessly integrated essential third-party tools, including: HubSpot for lead generation and nurturing, Mixpanel for behavior analytics, Optimizely for A/B testing and personalization, CookieYes for GDPR compliance, Termly for streamlined legal compliance. This integration empowered Zeplin's marketing team to extract maximum insights and functionality from their website.
Pixel-Perfect Design Execution
With a clear mandate for perfection, Darwin adopted a "pixel-perfect" development approach. Paying meticulous attention to design files, the team ensured that every detail—down to the smallest alignment—was implemented flawlessly.
Enhanced Website Security
Proactive measures were taken to enhance the security of the website, ensuring it could operate safely and reliably at scale.
Darwin’s partnership with Zeplin produced a transformational shift in their website’s functionality, usability, and overall impact.
Key Outcomes
The collaboration between Zeplin and Darwin delivered substantial and measurable results that transformed the customer experience and strengthened Zeplin’s brand presence.
01
High-Performance Website and Blog
Thanks to Sanity CMS and speed optimization techniques, Zeplin’s marketing team gained full control to independently manage and update content. The upgraded website was high-performing and remarkably fast.
02
Perfect Design Execution
Zeplin’s marketing director, Jason Feng, described the outcome as “pixel-perfect development that meets the highest standards,” achieving the brand’s design aspirations with precision.
03
Seamless Tool Integration
The incorporation of tools like Mixpanel, HubSpot, and Optimizely created harmony between marketing efforts and website performance. Zeplin’s team now has actionable insights and the ability to refine campaigns with ease.
04
Improved Team Efficiency
By decentralizing content updates, the marketing team significantly increased its agility and operational efficiency, reducing developer dependency.
Before-and-After
Comparison
Metric
- Task completion time
- Autonomy
- Compliance
Before
- Slow and frustrating
- Marketing team relied on developers
- Lack of compliance with regulations
After
- Pages load faster, enhancing UX
- Full independence in website updates
- Fully compliant with Termly
Client Feedback
Darwin delivers on what they commit to, in the time that they scoped. Their work is very high caliber - in fact, our designers describe their website development as pixel perfect.
*This endorsement reflects the exceptional quality of the solution and the value it delivered to Zeplin’s operations.
Jason Feng,
Marketing Director at Zeplin Inc.
Darwin’s partnership with Zeplin Inc. resulted in a high-impact marketing website and blog that not only met but exceeded expectations. With lightning-fast performance, self-manageable content, and flawless design execution, Zeplin is now equipped to achieve its marketing goals with confidence and style.