Sergey Kisly

Sergey Kisly is the Founder and CEO of Darwin, where he leads the company's vision across web, data and AI engineering for B2B marketing teams. He focuses on building systems that help marketing leaders trust their data and make confident decisions.

His expertise includes data governance, data readiness, privacy and consent management, dashboard architecture, and the evaluation of marketing and AI tools at the vendor level. Sergey approaches marketing challenges through a systems lens, identifying where reporting logic, tracking infrastructure and brand systems break down as companies scale.

Sergey writes about data governance, privacy and consent, data visualization, tool and vendor comparisons, and brand systems for B2B SaaS companies. His work helps marketing teams build cleaner data foundations and make informed decisions about the tools they bring into their stack.