Head of Digital Marketing, Darwin

Nataly K.

Analytics
RevOps
AI Search
Growth

Want to know what actually moves the needle in B2B marketing?

Ask Nataly K., Head of Digital Marketing at Darwin.

4+ years leading marketing, plus earlier work as a marketer at Semrush, have given her a rare gift: she reads both the marketer's world and the engineer's - and connects them.

Her impact is measurable:

Up to $100k a year saved on third-party tools, up to $500k on in-house web development, and up to $50k on hosting and security.
Google Digital Marketing Certified.

Nataly writes about marketing analytics, revenue operations, SEO, GEO, AEO, AI search optimization, and growth strategy.

Her goal: help teams see what works, find what doesn't, and choose their tech wisely.

Connect on LinkedIn

Articles by Nataly K.

The image features an illustration of a woman wearing glasses and giving a thumbs up while holding a cookie with a bite taken out of it. The scene is set against a pink background that includes stars, giving it a whimsical and playful atmosphere. The woman appears to be the main subject in the image, drawing attention as she interacts with her surroundings.

October 02, 2026

11 Min

Why Your Cookie Banner May Still Be Leaking Marketing Data: How to Test Tags Before Consent

A visible cookie banner does not prove consent is enforced. Learn how Marketing Ops can test what fires before consent on every key conversion path.

Analytics

The image features an illustration of people climbing up and down a mountain with numbers on it. The scene is set against a green background, which gives it a unique and vibrant appearance. There are two main figures in the image - one person standing at the top of the mountain and another person positioned closer to the bottom. Both individuals appear to be engaged in climbing activities as they navigate their way up the mountain.

October 01, 2026

18 Min

10 Marketing Analytics Agencies for B2B SaaS: 2026 Comparison

Compare 10 marketing analytics agencies for B2B SaaS by attribution, CRM integration, data quality and pricing, then choose a partner for reliable pipeline reporting.

Analytics

The image features two men standing next to each other with one man holding a laptop and another man holding a box. The scene appears to be set on a construction site where they are working together. One of the men is wearing a helmet for safety while operating the contraption, which could possibly be an old-fashioned cannon or a similar device.

September 14, 2026

10 Min

Website Redesign Checklist: How to Protect Your Conversion Data Before Launch

A redesign can quietly break how your analytics counts conversions. Learn what Marketing Ops should baseline before launch to keep reporting reliable.

Analytics

The image features an illustration of a man wearing a suit and tie, climbing up a rope ladder while holding onto a monitor. The scene is set against a pink background with various computer screens displaying different graphs and charts. This unique combination of elements creates an interesting visual representation that could be used for advertising or as part of a creative project.

September 02, 2026

18 Min

Cross-Domain Tracking in GA4: How to Find Broken Demo, Trial, and Partner Journeys

Diagnose and fix cross-domain tracking in GA4 so demo, trial and partner journeys stay one session. Step-by-step setup, testing and self-referral checks.

Analytics

The image features an illustration of a man and two robots standing next to each other on a beige background. The man is holding a piece of paper while the two robots are positioned behind him. One robot appears to have arms, giving it a more human-like appearance. The scene seems to depict a futuristic setting or perhaps a comic strip with the man as the main character and the robots as his companions.

August 21, 2026

20 Min

Marketing Automation Audit: 10 Checks Before AI Workflows Go Live

A marketing automation audit checklist covering data, triggers, integrations, deliverability, permissions and consent, so your AI workflows launch on a foundation you can trust.

Marketing

The image features an illustration of a diamond surrounded by various objects and icons on a pink background. The diamond is positioned at the center of the image, drawing attention to itself as the main focus. Surrounding the diamond are different shapes and symbols, including a heart, a star, a flower, and a robot. These elements contribute to the overall composition of the illustration, creating an interesting visual experience for viewers.

August 13, 2026

15 Min

AI Visibility Audit: How to Check If ChatGPT, Claude, Perplexity, and Google AI Mode Mention Your Brand

Learn how to run an AI visibility audit to see whether ChatGPT, Claude, Perplexity, and Google AI Mode mention your brand, and what to fix when they do not.

August 11, 2026

19 Min

Google Analytics Audit Checklist: 12 Tracking Errors to Fix in 2026

A GA4 audit checklist covering the 12 tracking errors that make marketing attribution unreliable, what each one breaks, and the exact fix.

Analytics

The image features a cartoon robot with a face and arms holding a power cord. The robot is walking across a blue surface while pulling the cord attached to it. There are several other objects scattered around the scene, including a clock on the right side of the image and two stars in the top left corner.

July 17, 2026

12 Min

How to Track ChatGPT, Gemini and Perplexity Referral Traffic in GA4 and CRM

GA4's native AI Assistant channel misses Perplexity and referrer-less visits. Here is how to track AI referral traffic from click to closed-won revenue.

Analytics

The image features an illustration of a man wearing a hard hat and holding a wrench while working on pipes. The scene is set against a pink background with black lettering that reads "VS". The man appears to be engaged in some sort of repair work or maintenance task, possibly related to plumbing issues.

June 17, 2026

15 Min

Marketing Mix Modeling vs Multi-Touch Attribution vs Incrementality Testing for SaaS CMOs

Compare MMM, MTA, and incrementality testing for B2B SaaS. Learn which measurement method fits your business model and how to build a unified attribution stack.

Data Analytics & Governance

The image features an abstract graphic design with various elements such as a dollar sign and a computer screen. The design is predominantly black and white, giving it a minimalist appearance. There are two computer screens within the composition, one larger in size and another smaller. These screens appear to be connected or overlapping each other, creating a sense of depth and complexity.

The overall layout of the graphic design suggests that it could represent a complex system or network related to technology or finance. The use of black and white colors adds a timeless quality to the piece, making it visually appealing and easy to understand.

June 15, 2026

15 Min

Campaign QA Checklist for Paid Media: Budget Alerts, Tracking Checks, and Risk Controls

Learn how to build a three-layer guardrail system for paid campaign automation: budget alerts, QA workflows, and risk controls that prevent overspend and tracking failures.

Marketing

The image features an abstract illustration of a desk with various objects on it, including a chair and a book. The desk is situated within a black and white line drawing that appears to be a representation of a building. The desk has a unique design, featuring two staircases leading up to it. The overall composition of the artwork creates a sense of depth and complexity, making it an interesting visual piece.

June 05, 2026

13 Min

The Marketing Ops SLA: How Fast Should Teams Detect Tracking and Routing Breaks?

Most marketing operations SLA frameworks focus on campaign build times. This guide covers detection time for tracking and routing breaks, and how to build the monitoring system your team actually needs.

Analytics

The image features three people standing next to each other and looking at something on their cell phones. They appear to be engaged with the content displayed on their devices, possibly sharing information or discussing a topic of mutual interest. The scene suggests that they are using their smartphones as a means of communication or collaboration in this particular situation.

May 15, 2026

15 Min

GA4 vs CRM Attribution: Which Source Should Marketing Leaders Trust for Revenue Reporting?

GA4 and CRM attribution tell different stories about which channels drive revenue. This guide breaks down what each system measures and how to build reporting your whole team will trust.

Marketing