Head of Digital Marketing, Darwin

Nataly K.

Analytics
RevOps
AI Search
Growth

Nataly K. is Head of Digital Marketing at Darwin, where she leads digital growth strategy and helps B2B marketing teams understand how to measure performance and stay visible as search behavior shifts toward AI-generated answers.

Her expertise includes marketing analytics and measurement, marketing operations, revenue operations, SEO, generative engine optimization, AI search visibility and the growth channels that drive pipeline for B2B SaaS companies. Nataly focuses on the connection between measurement and channel strategy, helping teams understand what is working and where to invest next.

Nataly writes about marketing analytics, marketing and revenue operations, SEO, GEO, AEO, AI search optimization and digital marketing growth strategy for B2B teams building a measurable presence across search, social and AI-first environments.

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Articles by Nataly K.

The image features an illustration of a man wearing a hard hat and holding a wrench while working on pipes. The scene is set against a pink background with black lettering that reads "VS". The man appears to be engaged in some sort of repair work or maintenance task, possibly related to plumbing issues.

June 17, 2026

15 Min

Marketing Mix Modeling vs Multi-Touch Attribution vs Incrementality Testing for SaaS CMOs

Compare MMM, MTA, and incrementality testing for B2B SaaS. Learn which measurement method fits your business model and how to build a unified attribution stack.

Data Analytics & Governance

The image features an abstract graphic design with various elements such as a dollar sign and a computer screen. The design is predominantly black and white, giving it a minimalist appearance. There are two computer screens within the composition, one larger in size and another smaller. These screens appear to be connected or overlapping each other, creating a sense of depth and complexity.

The overall layout of the graphic design suggests that it could represent a complex system or network related to technology or finance. The use of black and white colors adds a timeless quality to the piece, making it visually appealing and easy to understand.

June 15, 2026

15 Min

Campaign QA Checklist for Paid Media: Budget Alerts, Tracking Checks, and Risk Controls

Learn how to build a three-layer guardrail system for paid campaign automation: budget alerts, QA workflows, and risk controls that prevent overspend and tracking failures.

Marketing

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June 05, 2026

13 Min

The Marketing Ops SLA: How Fast Should Teams Detect Tracking and Routing Breaks?

Most marketing operations SLA frameworks focus on campaign build times. This guide covers detection time for tracking and routing breaks, and how to build the monitoring system your team actually needs.

Analytics

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May 15, 2026

15 Min

GA4 vs CRM Attribution: Which Source Should Marketing Leaders Trust for Revenue Reporting?

GA4 and CRM attribution tell different stories about which channels drive revenue. This guide breaks down what each system measures and how to build reporting your whole team will trust.

Marketing